Svetlana Chernodarova

Svetlana has worked in IT and at the Plesk company for 12 years. Over this time, she worked for 2 years in tech support, followed by 6 years as a technical writer. She then worked as a localizer for 3 years. This job role required her to localize company products and documentation into the Russian language. For the last 7 months, Svetlana has been Localization Manager.
Russia is an attractive market for international startups. Uber, Airbnb, Houzz, and many other projects have come to us. It is far less common for Russian-founded startups to achieve success in the international arena. This discussion will be about the difficulties that Russian services encounter when breaking into foreign markets, how to deal with localization and what to expect from the translation industry.